DIGITAL MARKETING + DEVELOPMENT
Sherman
Digital Marketing & Full-Stack Developer
Bridging marketing expertise with technical skills to build high-performing digital solutions.
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About
I combine digital marketing expertise with full-stack development skills to create data-driven solutions.
I'm a digital marketing professional with a unique combination of marketing expertise and technical skills. Specializing in PPC, SEO, and website development, I help businesses grow their online presence and achieve measurable results.
My background in marketing gives me insight into what drives conversions and ROI, while my development skills allow me to build custom solutions that generic tools can't provide. I leverage AI and automation to streamline processes and deliver better results.
When I'm not optimizing campaigns or writing code, I'm staying up-to-date with the latest marketing trends and AI technologies to ensure my clients get cutting-edge solutions.
Experience
My professional journey in digital marketing and development.
Managing paid search campaigns and building websites for diverse clients.
- Built 100+ WordPress sites with custom themes and global design systems
- Manage technical SEO, migrations, and maintenance for multiple marketing agencies
- Architected high-ROI Google Ads campaigns with advanced negative keyword strategies
- Developed targeted landing pages and remarketing funnels for high-intent traffic
Leading digital marketing and IT initiatives for a national truck parts retailer.
- Designed and managed 3 company websites focused on UX and lead conversion
- Optimized Google Business Profiles and local SEO to enhance online visibility
- Implemented integrated business systems including CRM, ERP, and VoIP solutions
- Provided full-stack IT support for network infrastructure and POS hardware
Managing Google Ads accounts and building websites for agency clients.
- Designed and developed responsive websites for a diverse client portfolio
- Improved site speed and performance metrics through technical optimization
- Created targeted lead capture campaigns and automated retargeting funnels
- Scaled Google Ads performance via A/B split testing and copy optimization
Building and optimizing websites for agency clients.
- Managed technical support tickets and maintenance for multiple agency clients
- Optimized website performance, load times, and Core Web Vital metrics
- Developed responsive landing pages and high-conversion remarketing campaigns
- Engineered Google Ads structures to reduce CPC and improve traffic relevance
Assisting with digital marketing initiatives for an EdTech startup.
- Managed Search Ads accounts focusing on keyword research and CPC reduction
- Executed on-page SEO including schema markup and technical site indexation
- Conducted competitive research to identify high-value long-tail opportunities
- Leveraged Google Analytics to assess visitor behavior and refine search strategies
Marketing Portfolio
Freelancing clients and results I've delivered.
A
Coming Soon
Services
Results
- Improved site performance and user experience
- Modernized design with mobile responsiveness
S
Coming Soon
Services
Results
- Enhanced conversion optimization and lead capture
- Streamlined content management system
P
Coming Soon
Services
Results
- Improved site performance and user experience
- Modernized design with mobile responsiveness
N
Coming Soon
Services
Results
- Optimized for search engines and local SEO
- Enhanced conversion optimization and lead capture
F
Coming Soon
Services
Results
- Improved site performance and user experience
- Streamlined content management system
P
Coming Soon
Services
Results
- Optimized for search engines and local SEO
- Enhanced conversion optimization and lead capture
F
Coming Soon
Services
Results
- Improved site performance and user experience
- Enhanced conversion optimization and lead capture
S
Coming Soon
Services
Results
- Improved site performance and user experience
- Modernized design with mobile responsiveness
S
Coming Soon
Services
Results
- Improved site performance and user experience
- Enhanced conversion optimization and lead capture
L
Coming Soon
Services
Results
- Improved site performance and user experience
- Modernized design with mobile responsiveness
G
Coming Soon
Services
Results
- Improved site performance and user experience
- Modernized design with mobile responsiveness
P
Coming Soon
Services
Results
- Optimized for search engines and local SEO
- Modernized design with mobile responsiveness
C
Coming Soon
Services
Results
- Improved site performance and user experience
- Optimized for search engines and local SEO
V
Coming Soon
Services
Results
- Improved site performance and user experience
- Enhanced conversion optimization and lead capture
K
Coming Soon
Services
Results
- Improved site performance and user experience
- Optimized for search engines and local SEO
B
Coming Soon
Services
Results
- Optimized for search engines and local SEO
- Improved site performance and user experience
F
Coming Soon
Services
Results
- Improved site performance and user experience
- Streamlined content management system
Projects
Applications and tools I've built.
Tech Stack
Tools and technologies I use to get things done.
- Google Ads
- Meta Business
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Mailchimp
- HubSpot
- JavaScript
- TypeScript
- React
- Next.js
- Node.js
- Python
- PostgreSQL
- MongoDB
- OpenAI
- LangChain
- Vector Databases
- Python AI/ML
- Automation Scripts
- Webhook Integrations
- Git
- Docker
- AWS
- Vercel
- Coolify
- Figma
- VS Code
- Linux
Testimonials
What clients say about working with me.
Real clients
Client Feedback
From website migrations to performance optimization, here's what working with me has been like.
Razvan Chitu
Client at Upwork
Sherman was just great! The job was about moving a website from Divi to Webflow and he did this perfectly, without any intervention on my end. Very easy to work with. Totally recommend!
Steve Khan
Client at Upwork
Sherman did a great job working on my website. He communicated well, he was timely in his work, and the job was very well done. I will certainly use him again when the next job comes up.
Lydia Solis
Client at Upwork
Such a great experience. Sherman was confident and honest about the work that needed to be done. Other developers were telling me different things in regards to how my site needed to be fixed. I'm very glad I went with my gut and chose Sherman. He was communicative and swift. I will definitely hire him again.
Damara Simmons
Client at Upwork
If you are reading this review, hire Sherman. You won't regret it. He is so professional and easy to communicate with. He redesigned my homepage exactly how I wanted and added a few extra design elements. He went above and beyond fixing things on my site that I didn't even know about. He is fast and does beautiful work. I've rehired him for another job. Thank you Sherman!
Max Carlton
Client at Upwork
This freelancer was a diamond in the rough for me in terms of hiring on Upwork. He has never hesitated when I've tasked him with just about anything, and he's had quick turnaround times. I wouldn't hesitate at all to recommend him to others. This freelancer ultimately had to end our contract due to more lucrative opportunities which is totally understandable and well deserved. Wish him all the best and hope our paths cross again. Don't hesitate to hire him, you won't regret it!
Duane Faitel
Lead Generation Specialist at
Sherman was attentive to details, effectively resolved problems, creative with design ideas and improved the performance of several websites. He is highly skilled with WordPress, plugins and quality scoring tools. Additionally, he had a great attitude and was a pleasure to work with.
Sam Claitor
Client at Upwork
Sherman's fantastic at what he does. I'm a little bit of a needy client sometimes and asked him to walk me through his process so I could do something myself. He had no problem with it, was patient, and was a good teacher. We plan to hire him more in the future.
Contact
Let's work together. Get in touch.
I'm always interested in hearing about new opportunities and projects. Whether you have a question or just want to say hi, I'll try my best to get back to you!